August Theme is
Membership & Club Development
August is membership and club development month, a time to focus on and appreciate your members, celebrate their devotion to the club and the impact they have made. It’s also a time to think about developing strategies around growing your membership. The reason why Rotary is such a successful organization is because it is full of members that have one trait in common – the passion to make a difference in the world. All of us share this passion and it’s what drives us to work together.
Today, a growing population of youth are not even aware of what the organization is or does while those that do are unable to join for a variety of reasons. Granted, we’ve made many changes to combat this challenge such as the introduction of eClubs, relaxed attendance requirements, more meeting time options, etc. but we still have ways to go. Members continue to leave and clubs continue to struggle to recruit.